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According to ThePrintGuide.com
Question:
What is a proof?
Answer:
A
proof is a term used by printing companies that means they printed a
trial version of your brochure so you can look at it and confirm it
is the way you want it.
Some brochure printing companies use the term PDF proof, which is a
proof seen in PDF format. PDF
stands for portable document format and when viewed shows the
document exactly how it will be if it were printed.
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